September 27, 2021 - ALROSA hosted a webinar for clients, introducing the latest developments in innovative diamond tracing solutions and the company’s approach towards the industry’s sustainable future. Taken together, these initiatives guarantee the responsible sourcing of diamonds throughout the whole value chain.
Responsible sourcing is a cornerstone of any modern diamond business. Jewellers and retailers face rapidly growing requests from consumers for goods with a proven positive social and environmental footprint. When buying a diamond, people want to be sure that it is genuine, and that society has benefited from its extraction. This is why diamond tracing technologies are always established alongside ESG commitments, comprising an integral part of the sustainable diamond business.
ALROSA pays close attention to ESG matters and concerns and meets the highest responsible business standards. It has regulated the socio-economic development of Yakutia diamondiferous province since its inception, focusing on minimizing its environmental footprint and placing a special emphasis on ensuring the integrity of the supply chain from mine to customer.
The company develops innovative tracing solutions that provide a guarantee of origin for every polished diamond inside the program, as well as a comprehensive set of B2B and B2C marketing materials, including the ALROSA Diamond Passport and Diamond Story.
ALROSA Deputy CEO, Evgeny Agureev, said, “Sustainability has always been at the heart of ALROSA operations. We are not just city-forming, but district-forming company in a remote region with a harsh climate, producing diamonds in full accordance with the highest international standards. With all current production concentrated in Russia under strict industry regulation, we guarantee the origin of every crystal. Moreover, we have developed state-of-the-art solutions, making this guarantee credible. This is exactly what jewellers, retailers and final consumers need today.”
In 2021, ALROSA introduced a new solution under its ALROSA Provenance program, a ground-breaking diamond-tracing technology using non-invasive laser marking. This physical nano marking allows the precious stone to be identified with 100% accuracy. The mark is imprinted inside the crystal lattice, across the atomic structure of the entire diamond, making it invisible without a scanner and impossible to polish off. It is a three-dimensional code linked to the ALROSA digital platform, offering in-depth information about the diamond's origin and characteristics, its unique identification number, photo, video and more. The company is offering its partners marked diamonds and the equipment to read them. Scanning the code takes less than a minute and will eventually be optimised to ensure even greater efficiency.