ALROSA maintains flexible sales strategy to ensure responsible purchasing

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January 18, 2021 – ALROSA maintains its commitment to responsible and supportive sales strategy. Seeing the diamond industry’s long-term health and stability as a priority, the company keeps fully flexible trading conditions for its long-term clients during the first trading session of 2021.

During a trading period that started on January 15, 2021, ALROSA keeps a zero buyout obligation on goods allocation for the seventh consequent month. Therefore, ALROSA’s long-term clients can request and purchase diamonds according to their real needs.

“After the unprecedented challenge of 2020, we enter the new year with a relatively strong real demand across the whole diamond pipeline. In order to support the market balance and its sustainability, we continue to offer the maximum flexibility to our customers in January. We expect that in the first quarter, given the current global market conditions, demand for diamonds will remain solid. This period is especially important, as we are transitioning to another new 3-year contract period. During the first quarter of 2021, we will finalize our new long-term agreements programme and communicate it to our clients. We are committed to our strategy on supporting the sustainable growth and development of our industry and believe that a cooperative and responsible approach is crucial to make our industry stronger and more resilient,” commented Evgeny Agureev, Deputy CEO of ALROSA.

With COVID-related travel restrictions still in place, ALROSA provides its clients with a comprehensive ALROSA Video-Viewer solution for the remote real time analysis of diamonds. Viewings in the company’s United Selling Organization (USO) office in Moscow are also available on request, with strict procedures complying with all COVID-preventive standards in place.

This page was last updated on 18 January 2021 at 12.30