ALROSA determines the winner of the contest “She said “YES!”

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ALROSA, the world's largest diamond mining company, summed up the results of the contest “She said “YES!” and chose the most interesting idea of a marriage proposal.

A young man from Moscow has become a winner. His name and the idea will remain a secret not to ruin the surprise for his dearie. He will receive a diamond ring as a reward to translate the idea into reality. ALROSA plans to follow the developments and shoot a video based on the winner’s script with participation of real characters.

The company has reviewed about 100 applications. The most common idea was the proposal during scuba diving: according to scripts, the girlfriend should find a ring in a seashell on the seabed.

A few more participants want to propose at the soccer matches during the 2018 FIFA World Cup, as well as on the plane or in the movie theatre, having bought out all the seats in the hall. The interesting ideas also include a proposal on the shore of Lake Baikal, at the knight's tournament and during the gondola ride through the canals of Venice. One of the participants plans to get a "star from the sky" - a bright diode with a ring attached to it.

“Our expert committee has reviewed many interesting applications that came to our e-mail address from different cities of Russia - from Moscow to Khabarovsk. We were amazed by the number of responses and the variety of sincere ideas full of love and romance. This once again confirms the fact that the tradition of engagement rings continues to be formed in our country and people are capable of beautiful deeds for the sake of their loved ones. After all, the diamond is a true symbol of love and loyalty”, Dmitry Komendantov, Deputy Head of the Marketing and Public Relations of ALROSA said.

ALROSA’s competition started in December 2017 and is a part of generic marketing campaign aimed at educating consumers and creating a culture and traditions of diamond jewelry consumption.

Smolensk Diamonds, a subsidiary of Kristall Production Corporation, a long-term buyer of ALROSA’s rough diamonds, manufactured the ring for the winner of “She said “YES!” contest.

This page was last updated on 15 February 2018 at 16.47